Boyd Gaming and Las Vegas Raiders announce partnership
Announced today, Boyd Gaming and the Las Vegas Raiders have collaborated in a partnership that names Boyd’s 10 casinos in the Las Vegas Valley as Allegiant Stadium’s Official and Exclusive Local Casinos of the Raiders.
Boyd will receive extensive advertising and brand placement at Allegiant Stadium as one of the stadium’s founding partners, including rebranding the west side of the upper deck with the company’s branding and its southern Nevada local casinos of the Raiders.
Furthermore, Boyd will be scheduled as a presenting partner for one Raiders home game each season, and the Raiders’ weekly in-season radio broadcast will be “Presented by Boyd.” Along with joint customer promotions, communications, and advertising, Boyd and the Raiders will also work together on a regular basis.
“Since arriving in Las Vegas, the Raiders have greatly enhanced and strengthened our city’s reputation as the Entertainment and Sports Capital of the World, giving fans across the country another reason to visit southern Nevada,” said President and Chief Executive Officer of Boyd Gaming, Keith Smith.
“The Raiders have been equally committed to our community off the field, giving back generously to nonprofit organizations and charitable causes across the Las Vegas Valley. Boyd is proud to partner with an organization and team that share our long-standing commitment to the well-being of the southern Nevada community.”
“We are proud to partner with Boyd Gaming, who share our values of integrity and commitment to community,” said Sandra Douglass Morgan, Las Vegas Raiders President. “We know that with this respected partner, we will be able to provide Raider Nation with even more exciting activations and experiences.”